Epta Innovation Website Store. This unique platform of the future will includes and will develops the latest technological innovations, hardware, and marketing techniques to increase the level of interaction and sales in-store. See what our technological innovations will revolutionize the stores of tomorrow. To help all retailers problem and questions, Innovation Centre, has developed the Epta Innovation Store and will extend to all web surfer with new arguments, ideas and solving problems. The concept will takes the physical form of a retail and supermarket shop, in virtual mode and website support. A technological showcase, it brings together in one location all the innovations that will gradually become the norm in speciality retail over the next five years. Epta is also able to increase how its future integrated solutions bring real value to retailers in terms of mobility (Mobile PC, PDA with payment), loyalty (loyalty cards, re-writable cards,), in-store technologies (interactive shelves, intelligent fitting rooms), inventory management (RFID) and transactions (contactless payments) etc.
"New breaking design for TN cabinet" Scenarios: The touch, the harvest, the garden
Creativity, innovation and design to serve the supermarket and the family is the main theme of the Open Innovation Website, the website that asks for young designers to apply the ideas, the shapes and technology to new lifestyles and a new concept retail.
In line with the idea of a changing technology that reflect and accompany the changes of modern society, the project's theme: new products, services, and systems dedicated to the contemporary family.
Design and usability
The project will explores the interaction between people and product. The topics of interaction could be analyzed with a focus on ergonomic design principles (different methods) and methodologies of demand.
Analysis of socio-cultural scenarios connected to the different world areas
The evolution, the daily innovation in retail spaces and the ideal space to conceive the relationship between product, food brands and communications, are the key of the complex scenarios, where a fluid melting pot of ideas, arrives to conceive a new breaking scenarios in the future visionary retail world.
Today the supermarket space can be defined as a temporary space representative of the purchasing dynamics, and through the design complements as the materials, lighting, chromatic packaging, it must be able to introduce the customer in a different way strictly connected to the local culture (east or west) and the influence in the market.
The showing codes
This is the stylish but concrete theme that is progression of expression, idea and functioning, which is evolving inside, is in the heart to designers and to industrial design, whose role is decisive and not horizontal in the innovative direction of the display Design. The codes are the new frontier of the retail space evolution.
Hybridization, future design
The future of food retail spaces is there, inside the super and hypermarket at the disposal of the designer and artists, and of course of all the people that want to translate the messages and to create some innovative shapes and creatures. The "words of this world" are "hybridization" and "design". In Globalisation theory, hybridisation refers to an ongoing blending of cultures, and our goal is to translate this in a new retail culture.
TOPICS of the project
User Centered Design
There are issues of value, that cannot be separated from the main task of serving functional needs. Thus, aesthetics dismissed as subjective in much contemporary science lies at the core of shop. A new breaking design that re-create the holy country and the garden proximity.
Ergonomic principles of the product
There is the issue of context a cabinet design grows inside of, and must complement, the place view where it appears. Thus there is a concept of harvest (or making whole) and located into a context.
Design of the industrial product
There is the issue of design and creation processes capable of generating unity.
Interaction with industrial process of design solution
There is the issue of human feeling: since, of course, no shape can be considered if it does not connect, somehow, to human feeling as an objective matter
Breaking shape and new concepts
There is the vital issue of social agreement regarding decision making in regards to a complex system: this arises naturally when hundreds of people need to make decisions and often the case in the human environment
Innovation and competitive advantage
There is the issue of emerging beauty of shape, as the goal and outcome of all processes. There is the issue of touch, when the sensibility has an interaction with the human sensation.
